Industry Trends
The glasses industry "net" to seek change how to refresh mode
The glasses industry "net" to seek change how to refresh mode
Internet is reshaping the traditional industries, the glasses industry is no exception.
May 12th Hubei Province Optical Industry Association released the 2014 Hubei glasses consumption survey report shows that last year, Hubei Province, a total of about 5500000 glasses sold glasses, an increase of 10%, the main growth of power from the glasses. According to the National Light Industry Information Center released this year, statistics show that last year, the entire optical retail market in annual sales should be more than 67000000000 yuan, which accounted for only 9% of total sales of optical electric business.
Comprehensive data, as the main growth drivers of the electricity suppliers, is still only a small club in the optical industry, the real main force is still the traditional glasses industry.
Whether the Internet can become increasingly difficult to operate the traditional glasses business people's life-saving straw has yet to be verified, the transformation of the traditional optical industry where the road?
Since June 16th, the Yangtze River Daily reporter interviewed Wuhan City, a number of traditional glasses business person in charge. Jingyi spectacles, general manager of Xu Jinyu of Changjiang Daily reporter said: "low-cost supply to ensure the net too difficult, water depth and unpredictable." In this regard, a number of experts in the field of the Yangtze River Daily reporter interviewed pointed out that the service is to achieve the ultimate is the cornerstone of traditional glasses industry transformation.
Low price and supply to both
"The traditional glasses shop collective 'electric shock' era has come." Yi Taoyang, chairman of the Hubei provincial optical industry association, said, now about four into the physical optical shop said, will often encounter customers take the online purchase of glasses, to the store to rectify and reform.
Currently, there are about 1000 glasses dealers and service providers in the province, including Wuhan Baodao Optical Co., Ltd., including the traditional glasses enterprise, has launched the door optometric services, users online orders, homes will be able to enjoy the optician service.
In Wuhan, including Lean glasses, including, there are a number of traditional optical shops to the transformation of the Internet out of the first step to touch the stones across the river. "Only people who have tried to know how deep the water is." Xu Jinyu, general manager of Lean glasses on the Yangtze River Business Daily reporter, said the earlier Lean glasses on the establishment of a special electricity suppliers, in the lynx, the only product will be a large business platform to set up flagship stores, and set up their own e-commerce sites, hoping to use the Internet to display the brand and promote sales.
However, due to the lack of business experience, Lean glasses business strategy in the Xu Jinyu seems always "slower", "like selling clothes, summer you still sell the spring, when you start to sell clothing, but found that it was autumn."
At the same time, the electricity suppliers on the battlefield of the competition, compared with the physical store has too and no time, the price war everywhere, the traditional glasses shop pressure doubled. Coupled with the recent lynx introduced on-line product catalogue, Wuhan lean company many products failed, making Internet business strategy frustrated. "In the end, we have to go out of business, keep the information and finance departments." Xu Jinyu said, the first test of the first Lean glasses to test the water, to stop.
"Now the Internet such a fire, you don't do it, go in, and justified, bloated." Xu Jinyu said recently Lean glasses company executives to re investment 100 million yuan to return to the Internet, but thoroughly after his, still feel water depth and unpredictable, too difficult.
Not only is this lean, Hubei Formosa glasses company to test the water glasses dog o2o business platform and Hubei glasses industry more than chiefs cooperation Lok glasses alliance business platform are not effective. "Put on a million, and now even the water is not a flower." Are familiar with the two projects of Hubei glasses industry of Yangtze River Daily reporter said, now the situation is, we all know that the Internet is an opportunity, also want to do, but are afraid to do well, "like a hedgehog, are known to meat fresh, but fear to prick."
"The supply of goods is a big problem." Xu Jinyu said, the electricity supplier's products, the price is certainly lower, this will cause the impact on the manufacturers price system, the upstream manufacturers once the joint boycott, limiting supply, how do you do?" In Xu Jinyu view, the glasses industry to do electricity suppliers, starting simple, operation is not difficult, it is difficult to brake.
The user experience into eye mirror "net" bottleneck
In addition to the commodity, the optical industry is another bottleneck in the electricity suppliers, service.
"Different from the purchase of FMCG, glasses industry is a complete set of rigorous optometry, optician process." National senior optometrists, Lean glasses experts Yong Heng Xu Master said, optometry, like in the hospital doctor prescription, should according to different people, different requirements, different solutions, which the corrected visual acuity is essential, do sloppy shall not.
Master Xu introduction, even if is the same person, in different optometry glasses shops, will get different results because of different detection methods are not the same, master experience, not to mention at the different time, growth developmental changes and the changes of visual acuity, refraction results change.
"This brand has been recognized by Wuhan lean, optometry is one of the main reasons." Master Xu said, even well-developed modern science and technology, optometry still need optometrist rich experience, "instrument is used to set the range and range of vision a person, by manual adjustment to get an accurate identification of vision."
"Selling glasses through the Internet, how to solve the problem of optometry? If the door-to-door service, because of the site equipment limited, optometrists level Co., consumers find it difficult to get in the traditional glasses